CHAGEE Limited Matcha Series × The Little Prince: Limited-Edition Matcha

CHAGEE returned with its latest Limited Matcha Series, this time in collaboration with The Little Prince. Under the slogan Pure at Heart, CHAGEE invited customers to slow down and enjoy the little things in life. The limited series ran from 4 September to 2 October 2026 at all CHAGEE outlets in Malaysia and has now ended.

For the launch, we joined a tea tasting session to sample the new matcha drinks. We tried the Lime Cheese Matcha Latte, which pairs matcha with lime and rich cheese cream. According to media reports, the series also featured the Signature Matcha Latte, Jasmine Matcha Pure Tea and Chocolate Cookie Matcha Frappe, priced from around RM11.90 to RM20.90.

At the launch event we also joined a mirror decorating workshop themed on The Little Prince, a chance to get creative over a drink. The matcha was said to come from the season's first spring harvest, shade-grown for more than 20 days.

Buyers of the matcha series received a cup holder, paper cup and thermal bag themed on The Little Prince. From 4 September, a Crown Headband was available as a gift with purchase, while purchase-with-purchase items included a luggage tag, tumbler and tote bag. From 11 September, a Fox Sleep Mask and toiletry bag were added.

CHAGEE also held the Journey of the Heart pop-up at Centre Court, Pavilion Kuala Lumpur from 21 to 27 September 2026. Although the series is over, follow CHAGEE Malaysia's official accounts for the next limited-edition collaboration.